Sabrena McDonald Radcliffe is a Caribbean-based Brand Growth Strategist, Marketing Communications Consultant, Storyteller, Author and Creative Producer with nearly two decades of proven success driving measurable business growth.
As a teller and seller of stories that grow and blow minds, she is an award-winning scriptwriter, poet, songwriter and actress with over 70 awards, including the 2003 Prime Minister’s Youth Award for Arts and Culture and four Actor Boy Awards for Song-writing and Song Composition.
She has led double-digit market share growth for major quick service restaurant brands, including Burger King, Popeyes, Little Caesars and Krispy Kreme across Jamaica, Trinidad and Barbados. Her strategic marketing leadership has also shaped winning campaigns for respected financial and real estate institutions such as National Housing Trust (NHT) and JN Fund Managers.
As a behaviour change communications specialist, Sabrena has designed and executed impactful traditional and digital media campaigns for:
Services include:
Services include:
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The Winna Inna Me series will focus on Celebrating the Champion within each Child.
Set in Jamaica, “Winna Inna Me, Book 1: Turn that No into YES!” follows eight-year-old Yomi and his physically challenged best friend, Camara as they go through the highs and lows of their sports day at Marcus Garvey Prep School. By the end of the day, they figure out how to “Turn that No into Yes!”
In the book, Sabrena not only shares her stories but also some practical exercises that she has used to help her become comfortable with owning her light. These exercises are easy to do and can be applied to the lifting of various fear-laden road blocks in the life of anyone who desires to declare "I am not afraid....of me anymore".
Scholarship presentation to 2025 recipients
Scholarship presentation to 2025 recipients
Encouraging confidence, literacy and creative expression among youth.
2026 Application Date to be Announced
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The use of the word ‘brand’ has become very popular over the last 10 years as there has been an overwhelming increase in digital media marketing of personalities, products and services. Additionally, more trained marketing professionals have been using the term to make their mark while trying to...
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